“Gang i Gaden” is a social venue for vulnerable citizens in Vesterbro, Copenhagen Denmark, run by the NGO Settlementet. The users of the venue are often overlooked by the municipality and are in constant need of founding. Re-mind developed a campaign in the form of a guerilla-like election, out-side of normal election year, with street posters of the various users of Gang i Gaden, encouraging the citizens of Copenhagen to be on their side.
We made the design in the form of election campaign posters, highlighting each person, with their name, slogan, and a clear common call-to-action.
The campaign was very successful. For four weeks the posters dominated downtown Copenhagen and eventually lead to the founding of the project, years to come.